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Chocolate bars and chocolate squares


Branding and Packaging Design | 2021

This logo and packaging redesign project is based on Lake Champlain Chocolates, a premium chocolate company in Vermont with a focus on creativity, craftsmanship, and quality ingredients.

The vibrant color palette of the branding system conveys a hand-crafted, local, and playful brand identity that appeals to the company’s young and energetic target audience. The grid-based packaging illustration showcases the natural, carefully selected ingredients that the company prides itself on and can be adapted to various chocolate products, ensuring a consistent brand identity.

Close up of green chocolate bar
Close up of pink chocolate bar
Close up of yellow chocolate bar
Close up of green chocolate bar
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